Black Friday deals at John Lewis 2025: Offers to shop across home, fashion and tech

If there’s one retailer you can rely on to make Black Friday feel more like a considered investment than a chaotic stampede, it’s John Lewis.

The heritage department store has officially entered the Black Friday chat, and true to form, it’s doing so with style, substance and serious savings.

Whether you’re upgrading your kitchen kit (finally saying yes to that Sage espresso machine), refreshing your bedroom for winter, or stocking up on beauty icons and tech treats ahead of the festive season, John Lewis has rolled out a selection of early deals that are hard to ignore.

We’re talking serious price drops on premium brands. Think Le Creuset, Dyson, and Emma Sleep – rather than leftover end-of-line stock. And as always, it comes with the peace of mind that John Lewis is known for: price-matching, extended returns, and solid warranties.

The beauty of shopping before the official start line? Less panic, more planning. Plus, you can spread out your spending without sacrificing the best buys. We’ve sifted through the standout deals so far (no dud air fryers here), and pulled together everything you need to know about Black Friday 2025, below.

Black Friday lands on November 28 this year, but in reality, the savings game starts well before then. Retailers like John Lewis are already offering early discounts, so there’s no need to wait for the official date to shop smart.

The sales typically continue through to Cyber Monday, on December 1, but some deals will sell out long before then. John Lewis often extends offers into the following week, but the best items rarely hang around.

Originally a US term, it was used to describe the post-Thanksgiving shopping surge. Retailers would move from being “in the red” (loss-making) to “in the black” (profitable). It’s since become a global event – and a marker for the start of serious Christmas shopping.

Expect hefty reductions on everything from luxury bedding and high-end cookware to TVs, laptops and skincare sets. John Lewis is known for quality over quantity, so while the sales aren’t chaotic, the value is excellent.

We take our shopping seriously. Our editors independently review and select products based on quality, usefulness and real-life value — no affiliate gimmicks, just genuinely good finds. Think of us as your eagle-eyed, deal-savvy friend with a knack for finding the best stuff first.

Yes! And increasingly, the early deals are just as strong as those on the day. John Lewis has already launched a wave of Black Friday-worthy discounts across big-name brands in home, tech, beauty and more.