The models of characters like Glinda and Elphaba made the list compiled by industry experts, along with toys featuring Jurassic World and Hot Wheels
The hottest toys this Christmas have been unveiled which includes singing dolls from hit film Wicked.
The models of characters like Glinda and Elphaba made the list compiled by industry experts.
Along with The Wicked For Good Singing Dolls, Jurassic World Primal Hatch T.Rex and the Hot Wheels Racing F1 Grand Prix Circuit also made The Official DreamToys List 2025.
It comes as research found the UK toy market saw a 6% growth in 2025, the largest boom since 2020.
Paul Reader, chairman of the DreamToys Selection Panel at the Toy Retailers Association, said: “This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity.
“Whether you’re a gift-giver in need of some inspiration, or you’re simply looking for a helping hand when it comes to choosing the perfect present, the list provides a brilliant reference point for shoppers ahead of the festive season.
“After an incredible year for the toy industry, it’s reassuring to see families are back to supporting in-store shopping.
“It’s not surprising, given we only stock high-quality, safe toys and we all have experts on hand to help pick the perfect gift, but it is really great to see the support for both local, independent toy stores and larger chains at a crucial time of year.”
The research by firm Circana also found that spending on toys is up 12% compared to last year. And splurging in city centres has rocketed by 72% since 2022.
Other toys on the list which are set to spark monster queues in stores include Dress To Impress Mystery Model Dolls, Speed Champions F1 Racing Cars and the new Pokémon Trading Card Game.
Tom Williams, CEO of market research firm The Insights Family, said: “Whatever age you are, there’s something magical about visiting a toy store around Christmas, and our data highlights the importance of physical retail in both the discovery and purchase journey.
“With nostalgia and co-play as continued industry trends, we expect to see toy and game categories continue to thrive as families opt for intergenerational and ‘hands-on’ playtime over the festive season.” The Official DreamToys List 2025 Dress To Impress Mystery Model Dolls Gui Gui Shimmer Deluxe Pack Hot Wheels Racing F1 Grand Prix Circuit Human Controller Jurassic World Primal Hatch T.Rex Marshmallow Madness Mini Brands – Fill the Fridge Playset Monster Jam Smash & Bash Grave Digger RC One Piece the Going Merry Pirate Ship Peppa Pig Oinks & Snuggles Evie Doll Pokémon Trading Card Game: Mega Evolution Elite Trainer Box – Gardevoir Speed Champions F1® Racing Cars Sticki Rolls Sticki Rolluxe Disney Stitch Ultimate Stitch Interactive Feature Plush Wicked For Good Singing Dolls
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