For a brand that’s only been going since April 2024, Ruby Loot is already impressively established. That’s probably because it’s so bloody cool: an independent, female-founded label whose slogan baby tees say things like: ‘Too old for DiCaprio’, ‘Dump him’ and ‘Eyes up’? Yes, please. Unsurprisingly, the brand is a hot favourite of celebrities like Maya Jama, Jade Thirlwall, Ella Eyre and Mary Beth Barone – and with some big brand collabs on the horizon, now’s the time to grab a shirt too.
