Every year, a handful of the best beauty advent calendars rise above the rest to the cosmetics hall of fame. Among them, Space NK’s annual drop has become one of the most hyped launches of the season. Known for curating the best in luxury skincare, make-up, fragrance, body care and haircare, the retailer’s purple-hued box has earned hero status among beauty insiders, and often sells out before December (if not October and November) has even begun.
What sets it apart isn’t just the packaging (although its robust design invites you to reuse it in years to come) but the way it pulls together an edit that feels both indulgent and useful. Think, prestige names you’d usually hesitate to splurge on, sitting alongside everyday staples that slot seamlessly into your routine. It’s a careful mix of practical serums (ahem, The Inkey List) and aspirational brands (hey, La Mer) that makes unboxing each window feel like a daily ritual worth savouring.
And this year, Space NK has leaned even harder into that winning formula. From skincare icons to trending make-up must-haves (including some brands new to the retailer), Space NK’s 2025 advent calendar is designed to deliver 25 days of excitement and, crucially, genuine value. With a full line-up this iconic, it’s no surprise this calendar continues to hold its reputation as one of the beauty industry’s best.
Space NK’s 2025 calendar costs £260 but delivers a staggering £1,150+ of beauty worth. Across 25 doors, you’ll uncover 35 curated treats – 26 of which are generously full-sized. Of course, an initial outlay exceeding £250 is no drop in the ocean, but this is a savvy beauty investment. Every scent, serum, pigment and cream is sized for real use, not just for a solo spritz or one-time shampoo. From new 2025 launches (from Dyson, Color Wow and more) to classic, splurge-worthy skincare, this calendar transforms indulgent spending into strategic beauty stocking up.
Star players behind every door
Lisa Eldridge’s kitten lash
Space NK
The buzz around beauty advent calendars is hard to ignore, but Space NK still stands apart. With the retailer’s widespread access to some of the most coveted brands (including Refy, new for 2025), its annual Christmas countdown carries weight – and not just physically. Packed with best-selling beauty and formulated for repeat use (even down to the drawer-style packaging), it transforms the novelty of advent calendars into an opportunity to upgrade your stash ahead of the New Year, stocking your collection with reliable staples and stand-out luxuries. In a market crowded with gimmick inclusions like a thimble-sized fragrance or another satin eye mask, this calendar reasserts why Space NK remains a stalwart of the high-street for modern beauty essentials.
