Classic fish and chips remains the UK’s favourite fish dish despite fresh competition from some trendier options, sparked by the TIkTok generation, who prefer sushi and fish tacos
A new poll has revealed that almost two-thirds of Brits of all ages (63%) say nothing beats the battered classic, making it the nation’s go-to favourite fish dish.
The results will come as a shock to the TikTok generation who have embraced trendier options such as sushi, seafood boil and fish tacos – all of which failed to come close to toppling the seaside staple.
Sushi only managed 25% of the vote, according to the report from the Marine Stewardship Council (MSC) , which this month celebrates Sustainable Seafood September.
By contrast, hearty home comforts filled the top of the table, including a bubbling fish pie, with mash and creamy sauce (36%), alongside classic pub favourite, scampi and chips (30%).
Even tuna pasta bake, a student flat favourite, outperformed its more in vogue rivals with 28%.
The survey shows that while Brits are happy to dabble in paella (23%), seafood risotto (21%) or teriyaki salmon (13%), when it comes to real favourites, we’re a nation of comfort eaters at heart.
Moules marinière (9%), bouillabaisse (3%) and EVEN raw sea urchin (3%) also made the list.
Interestingly though, a quarter of under 30s (25%) believe that classic staples like fish cakes (25%) are a bit outdated, along with battered cod (21%) – while one in five (19%) Gen Z EVEN think that cod in general is old fashioned.
In fact, over three quarters (83%) of young Brits say their generation is more adventurous when it comes to fish and seafood, with salmon (65%), tuna (62%) and prawns (59%) listed in their ‘top 3’ fish to eat.
Gen Z (69%) are also the most comfortable getting ‘stuck in’ while eating seafood, whilst almost two thirds (63%) of baby boomers admit to being much less hands on and hate getting messy.
Yet regardless of what fish we eat, a quarter (26%) of all Brits say they are trying to live more sustainably, to help protect the oceans.
While four in ten (43%) simply say they would be upset if they couldn’t get hold of their favourite fish because it was no longer available due to overfishing.
Surprisingly 36% didn’t know that more than a third of global fisheries are being fished beyond sustainable limits, leading to 38% wanting to know more about which fish are sustainable and which ones are not.
MSC’s research also shows that sustainability is most key for Gen Z, with eight in ten (83%) of under 30-year-olds polled saying they make a point of buying sustainable fish, compared to 68% of those over 60.
George Clark, MSC UK & Ireland Programme Director, said: “This new poll shows how much Brits really enjoy their fish.We all love our fish and chips, but how fish and seafood is served and preferred has clearly changed over the years.
“It’s not surprising that a fish supper remains the nation’s favourite, but it’s incredibly interesting to see a new generation of enthusiastic young seafood lovers becoming more adventurous with what they’re eating.
“It’s also really encouraging to see just how important sustainability is to younger Brits, and if we want to get more healthy fish and seafood into our diets, sustainability and variety have become really important factors for this younger generation. This month we are calling on seafood lovers to Buy Blue and Protect Dinner , to ensure that their favourite fish dishes will be around for future generations too. Making a simple choice at the till or from the menu, and choosing the blue MSC ecolabel, can make a big difference for our oceans, and our diets.”
BRITS’ FAVOURITE FISH AND SEAFOOD DISHES
- Fish and chips from the chippy 63%
- Fish cakes 37%
- Fish Pie 36%
- Seafood pasta 34%
- Breadcrumbed with oven chips 32%
- Scampi and chips 30%
- Tuna pasta bake 28%
- Prawn linguine 27%
- Sushi 25%
- Prawn toast 24%
- Seafood Paella 23%
- Seafood risotto 21%
- Pan fried cod in butter 19%
- Whole baked seabass 15%
- Spaghetti Vongole 14%
- Pan-fried scallops 14%
- Teriyaki salmon 13%
- Boil in the bag cod 12%
- Fish tacos 12%
- Chowder 10%
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