My customers have inspired my career most. They’re the reason I do what I do. Every business I’ve built has started with me thinking, “Why isn’t this easier, more affordable or more honest for people?” And then hearing real women – juggling careers, kids, life – telling me that they feel overwhelmed by the beauty industry’s smoke and mirrors? That’s fuel. They’re smart, funny, opinionated, and they want products that work without needing a PhD or a second mortgage. So I build for them. They’re always my North Star and my unofficial board of directors.
