Brits ‘struggling to cope’ turn to hairdressers and pets for emotional support

A new poll has found that the majority of adults turn to unofficial counsellors for emotional support, but it isn’t always the best solution

Brits are seeking emotional support from hairdressers, shopkeepers, personal trainers and even their pets, according to a poll of 2,000 adults. The survey revealed that three quarters of respondents turn to these unconventional sources for a mental health boost, with 16 per cent finding solace in confiding in a colleague or manager at work.

However, the research commissioned by BetterHelp suggests that these informal support systems may not always be sufficient, as 49 per cent of those surveyed still struggle to cope.

Earlier this year, BetterHelp released the ‘State of Stigma’ report which found that despite a quarter of people not considering their problems ‘serious enough’ to warrant professional therapy, nearly half feel that formal support is difficult to access.

According to the research, over a third (37 per cent) are put off by the stigma attached to going to therapy, while 21 per cent cite a lack of access to providers as a barrier.

Joanne Saulter, a BACP-accredited therapist from the company, said: “Finding the right, qualified therapist can be daunting.

“Turning to trusted figures like hairdressers or colleagues can offer comfort in the moment – but they’re not always equipped to help us process deeper emotional challenges.”

The study also revealed that 44 per cent of adults would be more inclined to try therapy if they could switch therapists easily and confidentially, a figure that rises to almost two-thirds (63 per cent) for those aged between 18 and 24.

Meanwhile, two thirds would be more likely to seek out a professional therapist if they were paired with someone who was non-judgmental, convenient and understanding—traits typically found in their unofficial counsellors.

The main reasons for turning to these stand-ins included trust, being ‘easy to talk to’ (16 per cent), and being understanding (16 per cent).

However, 27 per cent of over 65s claimed they have never ‘needed’ to confide in anyone, according to the OnePoll.com data. And men are 33 per cent more likely than women to believe therapy won’t help them.

In an effort to bridge the gap between individuals and effective mental health support, BetterHelp has launched its Therapist Match Commitment.

It utilises member preferences, its data-driven matching algorithm, and the local therapists available to ensure users are paired with the most effective therapist available.