Profits at Fabletics rose despite a dip in sales as the Californian retailer limbers up for UK store openings amid a fitness boom.
The chain, part-owned by actress Kate Hudson and with reality star Khloe Kardashian as one of its ambassadors, is looking to cash in as young Brits get more interested in exercising than going out.
It is planning to open a store in the UK – its second-largest market after the US – next year and has said more could follow. Its clothes are currently sold on its website and by Next on the High Street.
Mission: Khloe Kardashian is an ambassador for Fabletics clothes
In the UK sales fell 1 per cent to £19 million but pre-tax profit was 9 per cent up at £637,000, despite higher costs. Globally, Fabletics has sales of £630 million and aims to hit £750 million in two years.
‘For Gen Z mental and physical health is important,’ Mark Ralea, Fabletics’ Europe boss, has said.
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