As you might expect, maintenance is non-negotiable. Think sulphate-free shampoo, a loose plait or silk wrap at night to prevent tangling, gentle ends-to-roots brushing and regular trims. In his desert-island kit? L’Oréal Professionnel Tecni.ART Flex Pli Flex Pli Styling Spray, (£19, boots.co.uk) for protection and hold, Color Wow Dream Coat (£27, cultbeauty.co.uk) for liquid shine and Kiehl’s Silk Groom, (£37, sephora.co.uk) to finish.
