“Creatively designed to capture the sights, sounds, and spirit of London in the colder months, the new route takes participants on a four to five kilometre race through a fresh corner of the capital, winding through twinkling streets and lively neighbourhoods,” a press announcement for the new route reads. “From November, players will uncover seasonal highlights, including dazzling shopfronts and glittering street displays, cosy cafés, bustling markets, welcoming pubs, and partner venues offering exclusive discounts, perfect for warming up with a glass of mulled wine or hot chocolate, enjoying a festive treat, or planning their next move.”