True innovation in skincare is rarer than one would hope, but in developing Klira’s new The Dayscript (£82), consultant dermatologist Emma Craythorne has done us all a favour. Here is a barrier-protecting peptide moisturiser, makeup primer, antioxidant and SPF50 all in one cream. Uniquely, it needs only one application to maintain eight hours of UV protection thanks to new encapsulated filters. I must forewarn you that the resulting texture is at first unfamiliar and, frankly, a bit weird in terms of fingertip feel. But it took me only two tries to get over it. Klira’s exhaustive skin questionnaire determines your Dayscript base, so you’re assured of getting one that is correct for you. And while the cost is hefty, the cream wipes out the need for so much else that it may prove cheaper than your usual routine.
Keats is a new British brand founded by a former product formulator at Beauty Pie and Huda Beauty, which exists to strip back jargon, focus on high quality ingredients in proven quantities, and make realistic claims that yield results. So far there are just two products, The Hydrating Serum (£28) and The Moisturising Cream (£29).
While I’m not often one for serums that do nothing but hydrate skin, I gladly concede that this one imparts a longer-lasting juicy glow than the only ephemeral boost given by many in the hyaluronic acid category (I suspect we have the glycerin to thank for that). The cream, too, is gorgeous, and likely to be loved by sensitive and reactive skins unable to tolerate punchier active ingredients. The minimalist black and white packaging looks beautiful on the shelf, too, which never hurts.
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I’ve raved about skin barrier focused brand Byoma before, but must mention its excellent new range for blemished, oily and problem skin. Byoma Blemish captures the new mood of treating spotty skin with greater kindness, with six face and body products that have won over the teenagers and oily skinned adults in my life. The Blemish Clearing Body Wash (£13.99) combines soothing prebiotics and skin-clearing salicylic acid without stripping spotty backs and chests of needed moisture. The Blemish Clearing Cleanser (£12.99), formulated on the same principle, is another hit. The Soothing Toner (£12.99) is mild, calming and hydrating, and represents a skincare step I never imagined my 18-year-old would adopt so diligently, but the near-empty bottle speaks for itself.
