Taylor Swift has announced that she’s launching her own SiriusXM channel, with the station hitting the airwaves 13 days before the release of her new album, The Life of a Showgirl.
Taylor Swift has unveiled her very own SiriusXM station ahead of her highly anticipated new album drop.
The 35 year old megastar’s Channel 13 went live as devotees count down to her 12th studio effort, beaming across North America from Saturday, September 20 through to Sunday, October 19.
SiriusXM made the announcement official, with the company’s president and chief content officer Scott Greenstein declaring: “Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture.
“Her chart-topping, award-winning songs resonate with every generation of listeners, and we are thrilled to deliver our subscribers a place to celebrate their fandom and the new album with the launch of Taylor’s Channel 13.”
He went on to say: “SiriusXM has proudly supported Taylor from the very beginning of her career and championed her artistry every step of the way.”
“The channel is a unique destination for fans to connect in a way like never before, hear her music across all eras of her legendary career and celebrate The Life of a Showgirl in a uniquely SiriusXM way.”
Devotees can access Taylor’s Channel 13 through their vehicle’s satellite channel 13 or by using the SiriusXM app.
The station launched 13 days ahead of Taylor’s upcoming record The Life of a Showgirl, which is set to arrive on October 3 , reports the Mirror US.
Those tuning in can anticipate hearing her biggest hits, rare album tracks, From the Vault recordings, and concert performances throughout the programming. In the early hours of 12 August, Taylor Swift revealed the title of her forthcoming album at exactly 12:12am.
The following day, she appeared on New Heights, a podcast hosted by her NFL star boyfriend Travis Kelce, 35, and his brother Jason, to share more about the upcoming release.
The new album, titled ‘The Life of a Showgirl’, will feature 12 tracks, including a duet with Sabrina Carpenter on the title song. This follows Swift’s previous album, ‘The Tortured Poets Department’, which was released in April 2024.
When ‘The Life of a Showgirl’ drops on 3 October, it will be broadcast in full every other hour on Taylor’s Channel 13, starting from midnight eastern time. On 31 August, Spotify announced via Instagram that ‘The Life of a Showgirl’ had set a record as the most pre-saved album on its Countdown Page.
On its release date, the album will be available for streaming, downloading, and purchasing, and will also be aired on SiriusXM. This week, it was revealed that ‘The Life of a Showgirl’ will be marked with a theatrical release party next month for fans in countries including the US and the UK, running from 3 October to 5 October.
These special screenings will feature the world premiere of the music video ‘The Fate of Ophelia’, along with behind-the-scenes footage from the music video shoot. They will also include brand new lyric videos and never-before-seen personal reflections from Taylor on songs from her new album.
Taylor took to Instagram to announce: “I hereby invite you to a *dazzling* soirée, The Official Release Party of a Showgirl: Oct 3 – Oct 5 only in cinemas! You’ll get to see the exclusive world premiere of the music video for my new single ‘The Fate of Ophelia’, along with never-before-seen behind-the-scenes footage of how we made it, cut-by-cut explanations of what inspired this music, and the brand new lyric videos from my new album The Life of a Showgirl.”
She added: “Looks like it’s time to brush off that Eras Tour outfit or orange cardigan… Tickets are on sale now. Dancing is optional but very much encouraged. Showtimes may vary, so check your local listings. Tickets are limited and available at releasepartyofashowgirl.com.”
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