Further evidence of the shift comes with the recent relaunch of New Zealand-born fragrance house, Abel. Previously known for its natural ethos, the brand took things further by slowing down production and reformulating its entire line with biotech-enabled ingredients. In doing so, it has strengthened its natural, thoroughly modern philosophy, enabling consistent access to sustainable naturals that were once difficult, slow or environmentally costly to extract. The new nine-part offering feels elevated and contemporary; my pick, The Apartment, (£160, abelfragrance.com), is an addictive, grown-up gourmand inspired by the warm, velvety, heady surrounds of a Parisian abode, with tart cherry, rum, cacao, tuberose and myrrh.
