The bedrooms are filled with natural light thanks to enormous, steel-framed Crittall windows, and the design feels like a Lower East Side loft, with exposed brickwork and mid century modern furniture. We stayed in a deluxe chamber, which featured a spacious living area and a freestanding bathtub, from which I gazed across the road upon the very east London sight of a graffiti-covered, Brutalist nine storey car park. There are pops of Virgin red across the hotel, from the zippy Smeg minifridge in the bedrooms to the moody, red light district lighting in the lift.
