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Young people drive investing boom as they view cash savings as ‘risky’ thanks to inflation

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Older generations are investing less, data shows, as it is revealed younger people are increasingly behind investing trends.

As few as 23 per cent of over 55s have invested money over the past 12 months, according to exclusive figures from wealth management platform Stratiphy.

This compares with almost half of 18 to 34-year-olds, some 47 per cent, who have made investments in the past year.

The firm said this drive among younger investors comes as they look to beat inflation and low returns available on cash-based savings accounts.

While some 56 per cent of younger investors said they are more comfortable saving in cash due to the potential for volatility when investing, compared with 68 per cent of those over 55, as few as 29 per cent of 18 to 34-year-olds said they don’t intend to invest in the coming year.

In comparison, 66 per cent of over-55s said they won’t invest in the coming 12 months.

Unlike older investors, those buying in young can often afford to take more risk due to the longer time horizons available to them

Unlike older investors, those buying in young can often afford to take more risk due to the longer time horizons available to them

The rising popularity of investing among younger people comes as a majority, 55 per cent, said they view cash savings as being as risky as investing, as they know the returns won’t keep pace with inflation. 

Just 33 per cent of older investors said the same.

Daniel Gold, chief executive of Stratiphy, said: ‘Millions of young people are shunning poor value cash savings in favour of investing in order to beat inflation and secure higher returns.

‘Whilst their parents may be more risk averse as they approach retirement and favour cash savings over potentially superior yields from investments, Gen Z and millennials have time on their side to ride out market fluctuations and a strong appetite to maximise their future returns.’

How has cash performed against investments since 1998?
Year Duration Cash return Investment return
1998 0 years £10,000 £10,000
1999 1 year £10,520.25 £13,050.83
2003 5 years £12,578.36 £9,535.00
2008 10 years £15,885.52 £12,359.85
2013 15 years £16,280.16 £22,154.50
2018 20 years £16,617.04 £36,535.09
2023 25 years £17,793.30 £64,956.49
2024 26 years £18,695.34 £77,826.24
Source: Vanguard (UK Sterling Overnight Interbank Average vs FTSE All-World total return, figures not adjusted for inflation) 

Unlike older investors, those buying in young can often afford to take more risk due to the longer time horizons available to them. 

At odds with this, though, is that younger people tend to have much less capital that they can afford to invest.

Long term investing is likely to beat returns on cash, meaning that savers could be missing out on much higher returns by sticking to cash.

Figures from Vanguard show the difference could reach well into the tens of thousands over the course of a long-term investment.

£10,000 invested in the FTSE All-World index in 1998 would have returned £77,826.24, compared to just £18,695.34 based on the UK Sterling Overnight Interbank Average rate.

However, many of these younger investors said they were worried that they don’t have sufficient financial knowledge to do so effectively.

Almost 60 per cent of younger investors said this was preventing them to make fully informed decisions.

Gold said: ‘Faced with a growing cost of living crisis and a widening advice gap, it is vital that younger investors have access to simple wealth management tools that offer the personalisation and insights needed to empower them to take control over their portfolios and future wealth.’

Compare the best DIY investing platforms

Investing online is simple, cheap and can be done from your computer, tablet or phone at a time and place that suits you.

When it comes to choosing a DIY investing platform, stocks & shares Isa, self invested personal pension, or a general investing account, the range of options might seem overwhelming. 

> This is Money’s full guide to the best investing platforms 

Every provider has a slightly different offering, charging more or less for trading or holding shares and giving access to a different range of stocks, funds and investment trusts. 

When weighing up the right one for you, it’s important to to look at the service that it offers, along with administration charges and dealing fees, plus any other extra costs.

We highlight the main players in the table below but would advise doing your own research and considering the points in our full guide to the best investment accounts.

Platforms featured below are independently selected by This is Money’s specialist journalists. If you open an account using links which have an asterisk, This is Money will earn an affiliate commission. We do not allow this to affect our editorial independence. 

DIY INVESTING PLATFORMS AND STOCKS & SHARES ISAS 
Admin charge Charges notes Fund dealing Standard share, trust, ETF dealing Regular investing Dividend reinvestment
AJ Bell*  0.25%  Max £3.50 per month for shares, trusts, ETFs.  £1.50 £5  £1.50 £1.50 per deal  More details
Bestinvest 0.40% (0.2% for ready made portfolios) Account fee cut to 0.2% for ready made investments Free £4.95 Free for funds  Free for income funds More details
Charles Stanley Direct* 0.30%  Min platform fee of £60, max of £600. £100 back in free trades per year  £4  £10 Free for funds  n/a More details
Etoro*   Free Stocks, investment trusts and ETFs. Limited Isa, no Sipp. Not available  Free  n/a  n/a  More details 
Fidelity* 0.35% on funds £7.50 per month up to £25,000 or 0.35% with regular savings plan.  Free £7.50 Free funds £1.50 shares, trusts ETFs £1.50 More details
Freetrade*  Basic plan with Isa free,  Standard  £5.99 (gives access to funds), Plus (with Sipp) £11.99 Stocks, investment trusts, ETFs, limited choice of funds. Free  Free  n/a  n/a  More details 
Hargreaves Lansdown* 0.45% Capped at £45 for shares, trusts, ETFs Free £11.95 Free  Free  More details
Interactive Investor*  £4.99 per month under £50k, £11.99 above, £10 extra for Sipp Free trade worth £3.99 per month (does not apply to £4.99 plan) £3.99 £3.99 Free £0.99 More details
InvestEngine* Free  Only ETFs. Managed service is 0.25%  Not available Free  Free  Free  More details 
iWeb Free  £5 £5 n/a 2%, max £5 More details
Trading 212*  Free  Stocks, investment trusts and ETFs.  Not available  Free  n/a  Free  More details 
Vanguard  Only Vanguard’s own products 0.15%  Only Vanguard funds Free  Free only Vanguard ETFs  Free  n/a  More details 
(Source: ThisisMoney.co.uk April 2025. Admin % charge may be levied monthly or quarterly

 

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